Was CyberMonday Hurt By Bad Communication Between Supply Chains and Web Retailers?
December 28, 2013
Online shoppers were lured by same day shipping in Toronto, Milton, Burlington, Oakville and the GTA. They flocked to their laptops on Cyber Monday—As did the rest of the world.
However, the experience wasn’t as easy or convenient as everyone was led to believe.
“Frankly the right hand wasn’t talking to the left,” said Forrester analyst Sucharita Mulpuru, in an article called Online shopping still gaining ground but holiday shipping problems reveal growing pains.
“The marketing teams of a lot of web retailers (offering free shipping) were not talking to the operations and supply chain teams.”
Spending was up 10 per cent to $38. 91 billion, according research firm comScore. A surge of last-minute (and sometimes last second) shoppers was great for business, but bad news for the couriers and shipping companies that had to brace for impact.
This year, bad weather played a major role in slowing down shipping. There were major storms in areas like Dallas, which paralyzes even the best couriers and leaves everyone’s shipments on the ground and in the warehouse.
If you have any questions about same day shipping in Toronto, Milton, Burlington, Oakville or the GTA, please contact us any time.