Cross Boarder Shipping Discounts Entice Buyers
January 28, 2014
International shipping can be complex. Small businesses might be intimidated by shipping services like expedited freight. Toronto, the GTA and Burlington business may know international business is good, but they may not know how to go after it.
They may wonder, “Can we afford to offer discounts on cross-boarder shipping?”
According to a recent paper from Pitney Bowes called Time to Get Serious About CrossBorder Ecommerce says, “Payment issues, high shipping and unexpected cross-border costs; difficulties tracking orders and long delivery times are just some of the challenges global shoppers face.”
These are the same worries that many retailers fear. However, if a business partners with the right shipping company or courier, they can better manage these concerns. They can also offer discounts and promotions on international shipping.
“To no one’s surprise, cross-border promotions featuring free and conditional shipping discounts are working,” said the paper.
“Marketing tactics ranging from simply promoting a site’s ability to ship to a visitor’s country (e.g., using geo-location/IP sniffing to identify the origin of cross-boarder traffic) to country-specific, targeted online campaigns emerged as two other common ways to successfully grow cross-border sales.”
If you have any questions about shipping services or expedited freight in Toronto, the GTA or Burlington, please contact us any time.