Fast Shipping in Toronto Sends More Shoppers Online
January 25, 2014
Holiday shoppers flocked online in record numbers this year. However, fast shipping in Toronto resulted in the GTA’s shoppers going online in particularly high numbers.
According to the results of Deloitte’s Holiday Retail Outlook survey, Toronto residents spent an estimated 25.2 percent of their holiday budget online.
The same data shows that 83.8 per cent of Toronto shoppers regularly compare prices online, while nearly half (49.6 per cent) do so on their mobile devices.
Toronto shoppers have access to more fast shipping options than nearly any city in Canada. This is one reason why Toronto stores and retailers need a strong web presence, while offering competitive shipping rates.
“Physical stores will stay, but the hyper-growth will be online because it is more profitable,” says Brent Houlden, Partner and Canadian Retail Leader, Deloitte.
Deloitte’s data also shows that Canadians would love to do their shopping online. As a nation, 27.9 per cent of Canadians said they would prefer to do their holiday shopping online and allocated 18.9 per cent of their holiday budget to online shopping.
Elsewhere, cross-border shopping has apparently leveled off, with 73.8 per cent of Canadians saying they were unlikely to go cross-border shopping.
If you want to reach more customers through your online store, feel free to contact us to discuss competitive and fast shipping options in Toronto.