Free Shipping is Great. Value is Better
January 31, 2014
Many of our clients offer express shipping in the GTA, Toronto, Milton and Burlington. Many of them also offer their clients free shipping—but that’s not their only selling point.
Some companies are guilty of putting too much emphasis on their free shipping policy, both in their advertising and on their website.
“Retailers often rely too heavily on free shipping to sell their products. While you should certainly make “free shipping” a prominent element of your home page, don’t overdo it and drown out important messages about your brand and specific products,” wrote Jane Porter in an article at www.entrepreneur.com.
The same article also called on the advice of Chris Malta, an Orlando, shipping expert. “You are selling the product, you are not selling free shipping,”
Malta added, “Every product has to have a consistent message that goes with their branding. …When you overstate something like free shipping, it just takes away from everything else.”
It’s important to never undersell quality when you’re trying to advertise lower prices, or something that’s free. Make sure your brand and your value proposition are always front and centre.
If you have any questions about express shipping in the GTA, Toronto, Milton or Burlington, please contact us any time.