Over 70% of Online Customers Seek Cheap or Free Shipping
November 12, 2013
More and more companies are offering free shipping, at least over the Christmas season, for areas like Toronto, GTA and Milton. Whether it’s same-day or expedited shipping, absorbing a bit of a loss on your own shipping costs can pay off with boosted sales.
In fact, a survey conducted by analytics firm www.comScore.com revealed that over 70% of online shoppers weight free or cheap shipping heavily into their online buying decisions.
Their data shows that respondents said free shipping is:
• Very important—I won’t make a purchase without it (34 per cent)
• Somewhat important—I actively seek out free shipping deals (39 per cent)
• Neither important nor unimportant (14 per cent)
Also remember that customers who don’t pay for shipping are likely to buy more. comeScore’s data also shows that orders that included free shipping were an average of 15-20 per cent higher than orders without free shipping.
Last December, comScore also reported that Free Shipping Day (Monday, Dec. 17), delivered a strong $1.01 billion in spending in the US. This represents a 76-percent growth rate vs. the corresponding Monday last year, but on a par with Free Shipping Day in 2011, which occurred on Dec 15, 2011.
If you have any questions about expedited or same day shipping in Toronto, GTA or Milton, please contact us any time.